The MEPMA 100 Days Action Plan marks a transformative step toward improving livelihoods for self-help group (SHG) members. This initiative emphasizes income growth. It also focuses on skill enhancement and entrepreneurship. This embodies the mission of “One Family – One Entrepreneur” to uplift communities.
Distinguished guests, including Honorable Minister for Municipal Administration and Urban Development, Sri Ponguru Narayana, MA&UD Government Secretary Sri K. Kannababu, IAS, and MEPMA Mission Director Sri N. Tej Bharat, IAS, actively participated in the event.
MEPMA 100 Days Action Plan for SHG Empowerment
MEPMA designed the 100-day action plan to fulfill its mission of “One Family – One Entrepreneur”. This initiative aims to empower SHG members by creating sustainable livelihood opportunities and increasing their income levels.
How MEPMA 100 Days Action Plan Will Impact SHGs
The action plan provides a structured approach to address SHG challenges:
Profiling for Better Insights:
MEPMA completed profiling for 26.39 lakh SHG members, helping identify families with low incomes.Customized Strategies:
Livelihood plans are tailored to each member’s needs based on their skills and socio-economic conditions.
Grading of SHGs: A Key Step in the MEPMA 100 Days Action Plan
MEPMA evaluated SHGs. They graded them into A, B, C, and D categories based on their financial practices. They also considered livelihood contributions.
Income Categorization of SHG Members:
| Income Category | Status |
|---|---|
| Annual income below ₹1 Lakh | Non-Lakhpatis |
| ₹1 Lakh – ₹10 Lakhs | Lakhpatis |
| ₹10 Lakhs – ₹50 Lakhs | Micro Entrepreneurs |
| ₹50 Lakhs – ₹1 Crore | Small Entrepreneurs |
| Above ₹1 Crore | Large Entrepreneurs |
MEPMA 100 Days Action Plan: Key Objectives
The action plan focuses on measurable outcomes from December 22, 2024, to March 31, 2025, including the following:
- Sanctioning New Loans:
The team will disburse 35,678 loans worth ₹428 crores. - Establishing Livelihood Units:
Over 36,235 livelihood units will be set up. - MSME Registrations:
The plan includes one lakh new registrations. - Implementing Government Schemes:
Around 50,000 families will benefit from central government programs.
Strategic Partnerships to Enhance Impact
MEPMA has collaborated with prominent organizations like India SME Forum, Home-Triangle, Mystore (ONDC), and NIMSME. These partnerships ensure that SHG members receive advanced training in skill development, entrepreneurship, and business management.
Additionally, these collaborations provide avenues to connect local SHG products with broader markets, significantly increasing their sales and visibility.
MEPMA Bazaars and E-commerce Integration
MEPMA introduced “MEPMA Bazaars” to promote SHG products at local markets. Beyond this, the organization partnered with leading platforms such as ONDC, Amazon, and Flipkart to market these products online.
This approach not only increases accessibility for customers but also boosts the revenue of SHG members. The partnerships with Home-Triangle and Mystore (ONDC) offer a seamless pathway to digital commerce for SHG entrepreneurs.
Advanced Training and Livelihood Schemes
The state government has introduced several initiatives to strengthen livelihoods, including:
- Smart Streets
- TIDCO Livelihood Centers
- Green Warrior Scheme
- Tourism and Hospitality Training
These programs focus on empowering women entrepreneurs and enhancing their skills to build a sustainable future.
Efficient Monitoring and Implementation
To ensure success, MEPMA conducts district-level reviews every 15 days. During these reviews, officials evaluate the progress and make necessary adjustments to achieve the plan’s targets.
Additionally, field staff consistently monitor the execution of these strategies, offering support to SHG members whenever challenges arise.
MEPMA Jatara – A Movement for Empowerment
The 100-day action plan symbolizes a transformative step for MEPMA. By focusing on sustainable income generation and skill development, it lays a solid foundation for economic independence among SHG members.
This initiative not only helps individuals but also strengthens communities and contributes to the state’s overall economic growth.
FAQs
The plan aims to enhance the income of SHG members, create new jobs, and encourage MSME growth.
It will run from December 22, 2024, to March 31, 2025.
MEPMA collaborates with platforms like ONDC, Amazon, and Flipkart to market SHG products.
This initiative emphasizes economic independence for each family by encouraging at least one entrepreneur per household.
District-level project directors and field staff monitor the progress through regular reviews.
Organizations like NIMSME and India SME Forum provide advanced training in entrepreneurship and skill development.
